We’ll need a way to connect the two platforms. They will give us inaccurate conversion data, we won’t be reporting on revenue and more importantly, we’ll never be able to tie actual dollar value back to our marketing channels.Įnter PayPal’s Instant Payment Notification (or IPN) which we can use to automatically send details about each transaction to other systems and platforms. Alternatively, we could count conversions when people click through to PayPal, but then we will be over-reporting the number of conversions. However, this means we will be under-reporting the total number of conversions since some people won’t make it back to our website after a successful transaction. There are simpler solutions, for example you could track people who return to your confirmation page after completing their payment. We need PayPal to tell us when people purchase and the total value of the transaction, once we have these details we then need to tie this to the appropriate session and user inside our reports. This means we need to find a way to get PayPal to talk to Google Analytics. It’s familiar and it keeps their payment details safe and secure. But this can take time and more importantly, lots of people like the option of paying using their existing PayPal account. We’ll you could move to a custom payment solution where you keep people on your website (and don’t send them to PayPal).
Paypal transaction id search code#
It’s fast and easy, but if you’re using Google Analytics you’ll quickly discover that you can’t just copy and paste your tracking code into your PayPal account. PayPal is a great way to accept payments online. This allows us to see transactions, along with their acquisition channels and other behavior inside our reports. The best way to track PayPal transactions into Google Analytics is by sending details about the individual user (using their Client ID) to PayPal and then sending confirmed sales back into Google Analytics. How can I track PayPal in Google Analytics?
0 kommentar(er)
